In order to further define and deepen the brand language of BALVEUX, we rented an exclusive event location for our brand workshop in Ibiza.
The aim of the event was to focus on the values of our brand - luxury, exclusivity, individuality and craftsmanship - in collaboration with local designers. The core elements of our brand were analyzed, discussed and creatively implemented.
"With its inspiring atmosphere, Ibiza offers the ideal place to showcase our vision of timeless luxury and exclusivity," explains brand manager Tom Frank. "By working with designers from the luxury segment, we were able to gain new inspiration and further sharpen the essence of our brand."
The results of this workshop were implemented in the "Ladypirate" campaign.
With a strong focus on authenticity and distinctive style, we are taking another step towards establishing the BALVEUX brand in the luxury segment.
